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Writer's pictureAriel Colhoun

DAY 13 of '24 DAYS OF GIVING' - TOMS: In Business To Improve Lives

By Ariel Colhoun Passionate about increasing the sphere of influence for women & driving positive change.


Working To Build A Better Tomorrow

Giving back is good for the soul ... and not only for us personally, but should be top of mind for businesses as well. When companies do good it's good for business. Recent studies suggest that more and more people, especially millennials, are drawn more towards companies that incorporate social responsibility and

will stand behind brands that are transparent and care about the world we live in.


TOMS - a Certified B Corporation® (B Corps ™) a for-profit company that uses business as a force for good. It's a company that is consistently working towards building a better tomorrow. If you visit their website, you will see the incredibly positive impact that they have made on a global scale. For every $3 the company makes, they give back $1 dedicating at least 1/3 of all net annual profits to a giving fund managed by their Giving Team. To date, more than 96.5 million lives have been impacted!!! Wow!!!


The company believes in transparency and also publishes an annual Global Impact Report outlining all the innovative ways they look at both opportunity and obligation. They are truly leaders when it comes to companies giving back - you only have to look at this year's 2019 report ... it's 80 pages in length and well worth the read!!!


Aaryn Pink Crystal | Champagne Mirrored Lens

Give A Gift That Gives Back

Just like their buy-one-donate-one shoe program, TOMS donates one pair of glasses to a person in need for every pair purchased. With so many beautiful pairs to choose from, we think their sunglasses are great gifts (not to mention great stocking stuffers) to give this holiday season. Not only are sunglasses one of the most popular fashion accessories, but they are also essential for eye health and protect your eyes from UV rays all year round and well worth the investment.


So this holiday season, be sure to make a purchase with a purpose and give a gift that gives back :)



All posts are intended strictly for educational purposes. It is not intended to make any representations or warranties about the outcome of any product/service.

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