By Oyeta Kokoroko, Founder & CEO Okoko Cosmétiques, Cosmetic Formulator. Mentor & Author for natural skincare. You can follow Okoko on Instagram @okokocosmetiques
Are you new to natural skincare and green beauty, and wondering what are the main differences with mainstream cosmetics? In this article, I demystify and breakdown some of the main differences between green beauty products vs mainstream cosmetics (all without relying on myths or fear-mongering techniques). For a complete breakdown and to learn more, get the new ebook here.
Demystifying the world of natural skincare vs conventional skincare
Natural cosmetics:
Formulas usually have a higher amount of natural sources derived and organic ingredients.
Because naturally derived ingredients will degrade with time (like food) their shelf life is less than 1.5 years. Think of edible ingredients like botanical oils, they will remain fresh for 9 months to a year and then their appearance/color/texture/properties may change because they don’t have an indefinite shelf life.
Artisans of natural cosmetics are usually more eco-conscious and driven by their ethics in every area of their business from sourcing to production. Often artisan brands will source ingredients from the source, perform the extraction and production artisanally to get the purest (non-altered) form possible of the raw material.
Most natural cosmetics brands use unrefined ingredients that deliver more potent benefits because the key constituents are still intact.
Due to a "fairly new market", there's not enough ingredient innovation to compete with mainstream long establish brands and technologies and the options for natural and effective preservatives are also limited.
Mainstream (Conventional) cosmetics:
Conventional skincare doesn’t usually focus on “natural or “organic”. They generally include a minimal amount of natural and organic ingredients if any at all. Often these ingredients will appear at the end of the ingredient list.
Ingredients used in mainstream cosmetics usually have a longer shelf life as many of them are synthetic and lab-made. The typical shelf life of synthetic ingredients can be 2-4 years.
Mainstream cosmetics use more synthetic & lab-made ingredients (this does not mean that they are to be avoided, some synthetic ingredients are completely identical to their natural counterpart and sometimes are more sustainable).
Are generally less colorful and often are more neutral in appearance (think of a white cream).
There’s are big concerns of users regarding potential harm related to their preservatives, dies, or stabilizers.
'How To Decode Your Cosmetics Labels' is an easy to understand digital book that teaches you to become a more savvy shopper.
It will help you to :
Extend your knowledge in skincare.
Feel more confident as a shopper/consumer and know what you are buying.
Shop the best products for your skin needs and see the results you expect.
Meet The Creator: Oyéta Kokoroko - Cosmetic Formulator. Mentor & Author for natural skincare.
Oyéta Kokoroko is a Cosmetic Formulator, mentor and author for natural skincare. She is the Founder & CEO of Okoko Cosmétiques an award-winning and high-performance natural skincare brand based in Vancouver, Canada. She is also a mentor at Okoko House Of Brands, a platform that provides indie skincare businesses mentoring and customized coaching to set themselves apart, build a strong mindset and elevate their brand.
Oyéta’s expertise ranges from small batch manufacturing and creating systems to practical formulation, R & D (innovating formulas), sales and marketing, branding and ecommerce marketing, business finances and analytics, etc.
Her books provide accessible information on natural cosmetics for the general consumer and formulators interested to advance their formulation skills and R & D knowledge.
Additionally, Oyéta offers private consulting for professional formulators, DIY workshops and private labeling services for professional boutiques and spas. With her combined experience and the mentorship that she has provided others already, she has become a trustworthy and well-recommended expert in her industry.
Discover the Okoko line here. To get in touch, email oyeta@okokocosmetiques.com
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All posts are intended strictly for educational purposes. It is not intended to make any representations or warranties about the outcome of any product/service.
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